Creating Your First Facebook Marketing Campaign

Sukanta Sarangi — Wed, 29 Dec 2010 10:48:18 +0000

It is a known fact that Facebook marketing is one of the most successful marketing tools available nowadays to businesses because of its top-of-the-list popularity, global reach, and large number of users. Being a small to medium entrepreneur, you may want to start your own advertisement. The problem is that you are not entirely a social networker type of guy. Here’s a step-by-step guide for Facebook marketing probies.

Go to ‘Facebook ads’ page and click ‘create your ad’ button. You will receive a prompt asking you to choose a destination for your viewers. Would you like them to go directly to your e-commerce site where you think they will be informed more? Then choose ‘External destination’. You would simply need to enter your e-site’s URL. Remember that if you choose this option, people who would click your ad would navigate away from Facebook. Do this if you think that directing them to your e-site would be more advantageous. On the other hand, if you have created a Facebook account for your business and want people to visit your page, choose ‘Internal destination.’ Certain studies on online marketing indicate that this is a more effective method of Facebook marketing.
Next, you will be asked to provide a title and to enter your ad content. You would also be given an option to include a photo. Consider SEO friendly keywords. You can enter 25 characters for the title and 135 for the ad content. Always choose to include a photo that would give great significance to your business. Your company logo will do, or whatever you have used in your Facebook business account.
Clicking the ‘continue’ button will direct you to a page that asks you to filter through Facebook users to target a specific group of people who you think would be interested in seeing your ad. You can choose from 11 filters, like country, age, gender, likes and interests.
Click the ‘review ad’ button to check for accuracy of your ad content. Check for grammatical and spelling errors. Nothing can make your ad look like a scam than misspelled words. If you are not seeing your uploaded photo this time, do not worry. As long as you followed photo specifications before uploading, your photo will show up with your ad.
Enter your billing information so that Facebook may know how to charge you for their service. If you have previously earned credits through other Facebook marketing and promotions, you may enter the code to get a discount.
Click ‘submit’ and wait for approval in 2-3 business days and for information when your ad would start running.

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Creating Your First Facebook Marketing Campaign